17 YouTubers entered, 1 survived
It doesn't get anymore macho than the combination of Machinima, Vin Diesel, “Riddick” and someone named BroTeamPill.
Machinima, the No. 1 global video entertainment network for young males, challenged 17 YouTube stars to create their own mini-trailers for Diesel's film, “Riddick.”
Each user remixed official footage from the film into whatever 30-second combination of scenes as they saw fit. Diesel personally chose the creators from BroTeamPill as the winner, crowning it the official digital trailer for his action flick.
BroTeamPill's winning trailer features a series of quick cuts set to a thumping heartbeat soundtrack, and plenty of Diesel, which surely did not disappoint the sole judge.
“Partnering with Universal to develop such a groundbreaking campaign speaks wonders to the creative talent involved in this project, from start to finish,” said Jay Sampson, executive vice president of global sales & advertising operations at Machinima. “We have such passionate filmmakers in our network and on YouTube, who also have passionate fans that share and engage with their content, and it makes for a very interactive and viral marketing experience.”
Watch the clip, which includes the winning remixed trailer: