TV fans looking to supplement their favorite series between episodes have a viable option in Facebook.
While Twitter is the preferred platform for breaking news and live-event television, the world’s largest social network excels at long-form content, allowing shows and talent to engage with fans in a more robust, less fleeting way.
TheWrap selected the eight shows that best use the social media giant to keep their fans’ appetites whetted between episodes, chosen for unique engagement activity, not simply numbers.
Still, size counts, so we list the top 10 most talked-about 2014 TV shows on Facebook at the bottom of this post. And speaking of big-time reach, with Facebook’s 890 million daily active users, any television show not fully maximizing its presence on the social media leader in 2015 risks getting left behind.
Late-adopter shows should monitor these eight Facebook profiles to boost their own likes and interactions.
AMERICAN HORROR STORY
Facebook Fans: 10,387,771
Why So Good: Before the most recent installment in anthology series, “American Horror Story: Freak Show,” premiered, the “AHS” Facebook page posted a series of videos to the platform titled “Extra-Ordinary Artists.” These videos highlighted several of the show’s real-life “freaks” and their disabilities. A video featuring Mat Fraser, who plays “Paul the Illustrated Seal,” scored more than 5 million views on Facebook.
“We’ve seen an incredibly passionate response from our Facebook fanbase, which has nearly doubled in size in the last year,”said Stephanie Gibbons, President of Marketing, Digital Media Marketing and On-Air Promotion for FX Networks. “By mixing visually stunning and emotionally provocative creative with active and engaging community management, our page has created tremendous social buzz and viral reach for the show.”