The 2026 Super Bowl has found itself a winner in the Seattle Seahawks, who defeated the New England Patriots 29-13 on Sunday.
Regardless of the outcome, most of the Big Game’s biggest ads had been out for a week already, though some still managed to surprise us. Either way, it’s a time-honored tradition for football fans and their less sporty compatriots to bond over the best in commercial advertising, whether that’s between plays day-of or a few days early.
For 2026, some of the best ads included Ben Affleck throwing it back to “Good Will Hunting” with Dunkin’ and Emma Stone owning her name with Squarespace, all while Lady Gaga and Trevor Noah picked their favorite Pokémon. Not to be outdone, Jon Hamm, Scarlett Johansson and Bowen Yang brought the party with Ritz, the Backstreet Boys stood out with T-Mobile and Sabrina Carpenter found her soulmate in Pringles.
Of course, we can’t forget Ben Stiller and Benson Boone letting you choose your banana with Instacart.
Check out the best Super Bowl LX ads the Seahawks and Patriots had to offer, below:
The Best 2025 Super Bowl Commercials
