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ABC Comedy Head Samie Falvey Departs for AwesomenessTV, Verizon

Development exec will serve as chief content officer at new streaming service

AwesomenessTV and Verizon have tapped longtime ABC comedy development executive Samie Falvey as chief content officer.

In her new role at the as-yet unnamed premium content service, Falvey will oversee all content and creative, including programming, development and production.

The new service was announced in April, when Verizon announced it would acquire a 24.5 percent stake in AwesomenessTV. The new brand will focus on creating short-form content aimed at mobile users, and it will launch as part of Verizon’s go90 app.

“Samie has a tremendous track record of successful collaborations with some of the most accomplished creators in the business and a great knack for developing content that resonates,” Jeffrey Katzenberg, CEO of AwesomenessTV’s parent company DreamWorks Animation, said in a statement.

“Her eye for great storytelling coupled with terrific talent relationships will be invaluable in creating next-generation premium programming for audiences to devour in the ways they are actually watching today–in bite-sized chunks across every device there is,” he continued.

“I’ve long admired Jeffrey, Brian [Robbins, AwesomenessTV CEO] and Brett [Bouttier, AwesomenessTV president]’s commitment to innovation, and I could not be more excited to work with them in building their next business,” added Falvey. “I am eager to bring audiences a new and contemporary form of content and to provide the best creative talent with a wholly original outlet.”