ABC Wraps Upfront Negotiations to Solid CPM Growth
Disney broadcaster nabs high single/low double-digit gains
Tony Maglio | July 6, 2016 @ 11:13 AM
Last Updated: July 6, 2016 @ 3:05 PM
ABC
ABC has essentially wrapped its upfronts negotiations, TheWrap has learned.
The Disney broadcaster saw CPM increases in the high-single-to-low-double-digit range, someone close to the negotiations told us. That’s roughly in line with what other networks are seeing.
Read about the CW’s gains here; check out how CBS’ summer negotiation period went here.
ABC finished fourth in Nielsen ratings among the Big 4 in the advertiser-sought 18-49 demographic over the traditional fall and spring 2015-2016 TV season. CBS won the season outright, thanks to Super Bowl 50.
Fox and NBC are still working their potential fall advertisers.
7 Fierce New Fall TV Match-Ups: 'Supergirl' vs. 'Big Bang,' 'Empire' vs. 'Frequency' (Photos)
Click through the following slides to find TheWrap's seven new fall broadcast TV match-ups worth keeping an eye on ...
Good news, bad news, "Supergirl": You have a new home on the lesser-viewed CW, but at least you get to stay on Monday nights! (And on TV.)
There's just one problem, however -- CBS still needs to program that hour, and as such, the Melissa Benoist vehicle must now start against TV's top comedy, the powerhouse "Big Bang Theory."
"Rosewood" Sans "Empire" vs. "Thursday Night Football":
"Rosewood" has proven to be a much-weaker performer without "Empire" behind it, so a move to Thursday and a "Bones" pairing could be quite problematic.
Plus, the Morris Chestnut procedural will also now have to contend with some "Thursday Night Football," which will be split between CBS and NBC. Good luck with that, Dr. Rosewood.
"Crazy Ex-Girlfriend" vs. The reality of Friday viewing:
"Crazy Ex-Girlfriend" performed pretty terribly in Nielsen TV ratings for its first year, which explains why the CW banished it to Fridays. The only problem is, that lowly viewed evening is likely to tank demo and overall eyeball numbers even further.
There's only so much the critics can do to keep a darling on the airwaves.
More bad news for the CW. New drama "Frequency" has been slotted for Wednesday nights at 9 p.m. Sound familiar, drama fans? That's because broadcast's top show in the 18-49 demographic, "Empire," owns that spot.
"Empire" skews young, which is exactly the type of viewers courted by the CW. Good luck to you, "Frequency" -- hope you like delayed viewing!
Neither "Conviction" nor "Timeless" feel like they have heads of steam following their trailers being unveiled at their networks' respective upfront presentations.
"Scorpion," however, is a proven commodity. With Fox and CW not scheduling national programming at 10 p.m., it'll be the battle of those dramas -- one that "Scorpion," even in a new time slot, should have no problem winning.
"Son of Zorn" is actually programmed in the right slot -- Sunday nights on Fox between "The Simpsons" and "Family Guy." Unfortunately, it -- like every other show that evening -- must contend with TV's top broadcast, "Sunday Night Football."
At least young males -- "Zorn's" target" -- don't like football. Oh, wait ...
CBS
