Ads for Idris Elba’s ‘Bastille Day’ Film Come Down Following France Attack

The film stars Elba as a CIA agent trying to prevent an attack in Paris on Bastille Day

StudioCanal has permanently removed all digital advertising for its newly released film “Bastille Day” following the deadly attack in Nice, France which took the lives of 84 people and left over 200 wounded, a representative for the studio told TheWrap.

The film, directed by James Watkins, stars Idris Elba and Richard Madden as a CIA agent and pickpocketer, respectively, who must work together in order to stop an attack in Paris that takes place on Bastille Day.

The studio will not be removing the film from theaters, but has left the decision to the individual theaters to decide whether or not they want to continue playing the film, the representative said.

Theaters in Nice, France closed on Friday, as the country declared three days of national mourning. But given that the film already opened in France on Wednesday, the StudioCanal rep said that the only remaining physical advertisements for the film in France are the posters in the theaters. It will be up to the theaters to decide if they want to remove those placards or leave them up.

This isn’t the first time that “Bastille Day” has been affected by terror attacks. The film had originally been slated for a February release in the U.K. and a March release in Germany, but the dates were pushed back two months due to the Paris attacks last November. The movie was always scheduled for a July release in France, however, in order to coincide with the national holiday.

The film has already rolled out in Europe, Australia, Singapore and the Philippines. Focus Features acquired the North American rights to “Bastille Day” in 2014, but a U.S. release date has not yet been announced. A day-and-date VOD release is still in the works through the FocusWorld VOD label.

The StudioCanal representative said that they didn’t expect anything to change in the regions other than France where the film is currently airing, but the matter has not yet been discussed by the studio.