Lionsgate CEO Admits They ‘Rushed’ Franchise Film ‘Allegiant': ‘We Wanted to Hit a Date’

Jon Feltheimer also says studio could make “five or six or seven” “Power Rangers” movies

Lionsgate executives admitted Thursday that perhaps the studio “rushed” the disappointing YA sequel “Allegiant” movie into theaters.

“Maybe we rushed the third movie a bit instead of taking our time with it,” CEO Jon Feltheimer said during Thurday’s conference call to Wall Street analysts. “We wanted to hit a date.”

The box office and critical results for the film, the third in a series starring Shailene Woodley and based on Veronica Roth‘s dystopian young-adult best-sellers, reflected exactly that. The movie grossed just $66 million domestically, less than half what “The Divergent Series: Allegiant” had the year before.

The company posted lackluster fiscal fourth-quarter and full-year 2016 big-screen earnings figures, which one can read all about here.

“Allegiant” is currently sitting at a sad 12 percent per RottenTomatoes critics; the site’s Top Critics have it fully rotten at 0 percent.

And the film opened to just $29 million in March, based on a $110 million budget. The first two movies in the “Divergent” series opened to $54 million and $52 million, respectively.

The top exec vowed to handle future film franchises a bit better, beginning with 2017’s “Power Rangers.”

“‘Power Rangers’ we’re really, really excited about — it’s looking great,” he told media analysts. “We could see us doing five or six or seven of them.”

Feltheimer promised the press that media materials for that highly anticipated adaptation — including looks at the new costumes — would be out soon.