How ‘Better Call Saul’ Keeps an Entire Franchise in Demand | Charts

The final season of AMC’s prequel series is driving high interest in both star Bob Odenkirk and ”Breaking Bad“

AMC’s “Better Call Saul” premiered its sixth and final season on April 18, and so far looks on track to be the most in-demand season of the “Breaking Bad” prequel yet. And in the process, it’s bolstering demand for its star and the franchise as a whole.

Currently, demand for “Better Call Saul” the day after its premiere is nearly 60 times that of the average show, according to Parrot Analytics‘ data, which takes into account consumer research, streaming, downloads and social media, among other consumer engagement.

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Parrot Analytics

Parrot Analytics is the industry leader in global audience demand measurement. The company measures global supply and demand for entertainment, capturing over 2 billion audiences expressing demand for content and talent in over 100 languages, across all platforms, in 200+ countries. Parrot Analytics' partners use this knowledge to help better understand global supply and demand across all platforms to value content and talent, drive better production, distribution, acquisition and marketing decisions, as well as increase D2C growth and retention. For more information, see