AMC’s “Better Call Saul” premiered its sixth and final season on April 18, and so far looks on track to be the most in-demand season of the “Breaking Bad” prequel yet. And in the process, it’s bolstering demand for its star and the franchise as a whole.
Currently, demand for “Better Call Saul” the day after its premiere is nearly 60 times that of the average show, according to Parrot Analytics‘ data, which takes into account consumer research, streaming, downloads and social media, among other consumer engagement.
This puts “Better Call Saul” comfortably ahead of the previous season — which itself had an outstanding premiere with demand significantly higher than those of seasons 2-4.