AMC Theatres Enters Streaming Business With Video on Demand Service

America’s largest movie chain also joins AMC Networks in a cross-platform marketing deal

AMC Theatres is becoming the first movie theater chain in America to enter the home entertainment business, launching a video-on-demand service that will be available to members of its AMC Stubs customer loyalty program.

AMC has made deals with every major Hollywood studios — including Disney, Universal, Warner Bros., Sony, Paramount and Lionsgate — to create a catalog of over 2,000 films that will be available for Stubs members to buy or rent at launch. To mark the start of the service, titled AMC Theatres On Demand, AMC is offering Stubs members who buy or rent a Lionsgate or Paramount film as their first movie the chance to select three more films from that studio for free. Users will be able to access the service on AMC’s website and mobile app.

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Jeremy Fuster

Box Office Reporter • • Twitter: @jeremyfuster