‘Anora’s’ Long Road to Profit: PVOD, Oscars and a New Formula for Indie Darlings

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Cannes has risen as a launch pad for awards hopefuls, but turning that into a bottom line boost remains a challenge

Mark Eydelshteyn/Eidelstein and Mikey Madison (NEON)
Mark Eydelshteyn and Mikey Madison in "Anora" (Neon)

Itโ€™s been nearly a year since โ€œAnoraโ€ began its rise to Oscar history by winning the Palme Dโ€™Or at the Cannes Film Festival. But as the 2025 edition of Franceโ€™s cinematic gathering draws near, the third film ever to pull off the Palme/Best Picture double is just now creeping into profitability. 

With a 70-day theatrical exclusive window, โ€œAnoraโ€ grossed just $20.4 million from its domestic theatrical run, putting the $6 million FilmNation production that was acquired by Neon six months ahead of its Cannes premiere in a position where it has relied on post-theatrical revenue, particularly a boost in premium video on-demand sales following its Oscar triumph, to get in the black. 

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