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Justin Bieber, Comedy Central Team With New App Whipclip for #BieberRoast

Users can clip up to 30 seconds from their favorite shows and share them through social media

Whipclip, a new app that lets you share video clips from TV shows, has teamed up with Comedy Central and Justin Bieber for “The Comedy Central Roast of Justin Bieber,” which airs tonight at 10 p.m. ET.

WME-backed Whipclip, which launched in the App Store on March 26, allows users to share clips during live broadcasts from Whipclip’s TV partners. Along with Comedy Central, Whipclip’s partners include ABC, CBS and Fox. Music labels Universal Music Group and Sony Music are also partners. Clips can be shared via social media (Facebook, Twitter, Tumblr), as well as through emails and texts.

Whipclip was co-founded by former Demand Media CEO Richard Rosenblatt. He tells The Wrap he got the idea for the app in January 2014, following the NFL’s NFC Championship game. He was eager to quickly share video of NFL star Richard Sherman’s on-camera rant, but instead had to search YouTube for relevant clips.

While Whipclip users can legally pull a clip based on the most recent two minutes of a live broadcast, the app does not allow you to continue watching the show. Clips can’t be longer than 30 seconds and to avoid spoilers, end of show clips aren’t available.

Along with WME, other high profile investors include Raine Ventures, Institutional Venture Partners and Greycroft.

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