Apple announced an update to Apple TV at their conference on Wednesday.
The new device includes an updated remote with touch and voice controls. The remote’s touch interface mimics the controls of Apple’s iPhones and iPads, streamlining the navigation process. It will go on sale for $149 in late October.
Apple TV’s new operating system, tvOS also makes it compatible with the company’s personal assistant software Siri, which will allow universal search across iTunes, Netflix, Hulu, HBO and Showtime.
“The future of TV is apps,” said Apple CEO Tim Cook before inviting partners on stage to demonstrate the device’s third party compatibility. Apple TV will now allow developers to create third party applications, similar to those created for the company’s other devices.
Among the apps demonstrated during the press conference were the recently launched Apple Music, new games from the music game development company Harmonix and the flash sale shopping site Gilt.
The tech giant also used the event to unveil the new iPad Pro, iPhone 6S and 6S Plus, and the a few updates to the Apple Watch.