Apple TV+: How a Tech Company Built a Streaming Service From Scratch by Going All-In With Originals

Apple’s streaming service launches Friday with just four original shows, some kids’ and nonfiction content — and no library

Apple TV+ will finally be available on Friday, and the new streaming service is being rolled out with just four original shows — and zero library content. Aside from some kids’ and nonfiction content — including “Oprah’s Book Club” — these four shows are what Apple is counting on to sell Apple TV+ to customers at $4.99 per month.

There’s the expansive, mythology-heavy drama “See,” starring “Game of Thrones” alum Jason Momoa; the winking, anachronistic period biopic “Dickinson,” starring Hailee Steinfeld; the stately alternate-history drama “For All Mankind,” which wonders what would’ve happened if the Soviets beat the U.S. to the moon; and the streamer’s crown jewel, the Jennifer Aniston-Reese Witherspoon drama “The Morning Show.”

Become a member to read more.
Jennifer Maas

Jennifer Maas

TV Reporter • • Twitter: @jmaasaronson

Reid Nakamura

TV reporter • • Twitter: @reidnakamura