Why Post-Pandemic Awards Campaigns Will Still Be Digital First (and Often Virtual) | Pro Insight

Say hello to forensic watermarking on digital as well as physical promotional assets!

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The shift from promoting movies during awards season physically to doing so digitally was well underway even before the coronavirus came along. But the pandemic has dramatically accelerated this evolution. The status quo is officially history. COVID-19 has forever altered how we influence audiences and garner attention for movies. And suddenly, as we enter the homestretch for the Academy Awards, the movie industry is feeling some pretty severe growing pains.  

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Jon Selman

Jon Selman is executive vice president of Vision Media, a company that supplies digital and physical distribution solutions for entertainment companies to engage audiences via cutting-edge technology.