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Barbie All Dolled Up for Universal Movie

The studio has made a deal with Mattel to build a live action film around its signature toy line.

Universal Pictures has added Barbie to its star stable.

The studio has made a deal with Mattel to build a live action film around its signature toy line. Studios are placing a premium on building films around well-known concepts. Universal brass feels it has landed the queen of globally branded toy figures.

Laurence Mark will produce.

Read more at Variety.