Kerry Ehrin has taken the reins of Apple’s untitled morning show drama from Reese Witherspoon and Jennifer Aniston.
The “Bates Motel” co-creator has stepped in as showrunner, taking over for creator and writer Jay Carlson, who exited the Media Res-produced series due to creative differences.
Ehrin is also poised to become the first creator to sign an overall deal with the streamer, as the two parties work to finalize terms of an exclusive pact. Ehrin had most recently been at Universal Television.
The series, picked up for two seasons last November, is described as “an inside look at the lives of the people who help America wake up in the morning, exploring the unique challenges faced by the women (and men) who carry out this daily televised ritual.”
Aniston and Witherspoon will both star in and executive produce the series, which marks Aniston’s first regular TV role since “Friends.”
CNN’s Brian Stelter will consult on the project, with his 2013 book “Top of the Morning: Inside the Cutthroat World of Morning TV” serving as background material for the writers.
Carlson’s exit marks just the latest major behind-the-scenes shift on an Apple series, even as the company has yet to premiere a show. Bryan Fuller and Hart Hanson both exited the planned reboot of Steven Spielberg’s “Amazing Stories” earlier this year.
Live TV Musicals Ranked by Ratings, From 'Annie Live!' to 'Grease' (Photos)
NBC's "Annie Live!" bowed Thursday as the first new live musical production to air on broadcast TV since ABC's "The Little Mermaid Live!" in November 2019.
It also marked NBC's return to the genre, which it hasn't ventured into since "Jesus Christ Superstar Live!" on Easter Sunday of 2018, and the first of the Big 4 networks' live-TV musicals to be made during the COVID-19 era.
So naturally, all eyes were on how the Taraji P. Henson- and Harry Connick Jr.-led "Annie Live!" performed in TV ratings and viewership, as that's going to be used as an indicator of what "Tomorrow" looks like for the genre.
On the plus side, "Annie Live!" averaged 5.155 million total viewers, which was better than Fox's "Rent" and "A Christmas Story." Unfortunately, "Annie" ranks dead last in the key demo of adults 18-49, though that may be more of an indicator on how young adults view broadcast television in late 2021 vs. late 2019.
"Annie Live!" faced a lot of competition last night: Fox aired "Thursday Night Football," ABC had a highly anticipated Alec Baldwin interview in the first hour of primetime, and CBS did well with its first few sitcoms.
Scroll through our gallery to see how each of broadcast TV's modern-day, live musical productions rank by Nielsen numbers. Lowest-rated is first, highest-rated is last.
ABC
Rank: 11
Musical: "Annie Live!"
Date: December 2, 2021
Network: NBC
18-49 rating: 0.9
Total viewers: 5.155 million
NBC
Rank: 10
Musical: "Rent"
Date: January 27, 2019
Network: Fox
18-49 rating: 1.4
Total viewers: 3.415 million
Fox
Rank: 9
Musical: "A Christmas Story: Live"
Date: Dec. 17, 2017
Network: Fox
18-49 rating: 1.5
Total viewers: 4.481 million
Fox
Rank: 8
Musical: "The Passion"
Date: March 20, 2016
Network: Fox
18-49 rating: 1.6
Total viewers: 6.648 million
Fox
Rank: 7
Musical: "Jesus Christ Superstar Live!"
Date: April 1, 2018
Network: NBC
18-49 rating: 1.7
Total viewers: 9.607 million
NBC
Rank: 6
Musical: "Hairspray Live!"
Date: Dec. 7, 2016
Network: NBC
18-49 rating: 2.3
Total viewers: 9.045 million
NBC
Rank: 5
Musical: "Peter Pan Live!"
Date: Dec. 4, 2014
Network: NBC
18-49 rating: 2.4
Total viewers: 9.211 million
NBC
Rank: 4
Musical: "The Little Mermaid Live!"
Date: Nov. 5, 2019
Network: ABC
18-49 rating: 2.6
Total viewers: 8.978 million
ABC
Rank: 3
Musical: "The Wiz Live!"
Date: Dec. 3, 2015
Network: NBC
18-49 rating: 3.4
Total viewers: 11.498 million
NBC
Rank: 2
Musical: "Grease: Live"
Date: Jan. 1, 2016
Network: Fox
18-49 rating: 4.3
Total viewers: 12.206 million
Fox
Rank: 1
Musical: "Sound of Music Live!"
Date: Dec. 5, 2013
Network: NBC
18-49 rating: 4.6
Total viewers: 18.624 million
NBC
1 of 12
Thursday show marked the long-awaited return of broadcast TV’s modern-day, live musical productions
NBC's "Annie Live!" bowed Thursday as the first new live musical production to air on broadcast TV since ABC's "The Little Mermaid Live!" in November 2019.
It also marked NBC's return to the genre, which it hasn't ventured into since "Jesus Christ Superstar Live!" on Easter Sunday of 2018, and the first of the Big 4 networks' live-TV musicals to be made during the COVID-19 era.
So naturally, all eyes were on how the Taraji P. Henson- and Harry Connick Jr.-led "Annie Live!" performed in TV ratings and viewership, as that's going to be used as an indicator of what "Tomorrow" looks like for the genre.
On the plus side, "Annie Live!" averaged 5.155 million total viewers, which was better than Fox's "Rent" and "A Christmas Story." Unfortunately, "Annie" ranks dead last in the key demo of adults 18-49, though that may be more of an indicator on how young adults view broadcast television in late 2021 vs. late 2019.
"Annie Live!" faced a lot of competition last night: Fox aired "Thursday Night Football," ABC had a highly anticipated Alec Baldwin interview in the first hour of primetime, and CBS did well with its first few sitcoms.
Scroll through our gallery to see how each of broadcast TV's modern-day, live musical productions rank by Nielsen numbers. Lowest-rated is first, highest-rated is last.
ABC
NBC
