The Super Bowl kicked off on Sunday, and with it came a bevy of high profile commercials. As has been the case for the last few years, a number of Super Bowl spots were released ahead of their debut during the Big Game — and it makes sense. Advertisers are spending inordinate amounts of money for prime placement during the Super Bowl, so in an effort to raise even more awareness of their products, they put the spot online ahead of time to build buzz.
Below, we’ve assembled some of the most buzzworthy and best Super Bowl commercials that aired during the game, from that surprising “Sopranos” reunion to “The 40-Year-Old Virgin” and “Knocked Up” stars Seth Rogen and Paul Rudd reuniting for a Lay’s ad (the preview of which was used to mock the idea of creating a commercial for a commercial) to Larry David doing an ad for cryptocurrency.
Other standouts included Jennifer Coolidge and Nicholas Braun teaming up for a spot for Uber Eats, while Zendaya starred in a new ad for Squarespace directed by Edgar Wright. There were also a couple of big actors reprising iconic characters for the Big Game, including Mike Myers and the “Austin Powers” cast for GM and Jim Carrey reprising his role from the cult favorite comedy “The Cable Guy” for Verizon.
Other notable ads included Scarlett Johansson and Colin Jost for Alexa, Arnold Schwarzenegger and Salma Hayek for BMW, a new Budweiser ad directed by Oscar-winner Chloe Zhao, and a touching spot for Google featuring Lizzo.
Check out the 2022 Super Bowl commercials below.
