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Beyonce’s Bid to Trademark Daughter Blue Ivy’s Name Hits a Snag

”Lemonade“ singer has no intention of actually using the trademark, event planner Blue Ivy claims

Beyonce has a fight on her hands in her bid to trademark her daughter Blue Ivy’s name.

Entertainment and event planning firm Blue Ivy has filed an opposition with the U.S. Patent and Trademark Office in a bid to block the “Lemonade” singer from trademarking Blue Ivy Carter for a vast array of goods and services.

In the opposition, filed Wednesday, Blue Ivy contends that Beyonce’s registration of Blue Ivy Carter would likely cause confusion with the existing Blue Ivy trademark.

The opposition also claim that Beyonce has no actual intention to use the trademark, citing a Vanity Fair interview in which Beyonce’s husband Jay Z said that they filed for the trademark so nobody else could and that it “wasn’t for us to do anything.”

According to the opposition, the numerous goods and services that Beyonce hopes to register the Blue Ivy Carter mark for “are similar and likely to be sold in the same channels of trade and to the same customers” as the goods offered by Blue Ivy.

“Opposer has used, or intends to use, its Blue Ivy Mark on goods and services that overlap extensively with the categories of goods that Applicant has designated, such as fragrances, cosmetics, audio and video recordings and productions, consumer goods, party favors, baby products, bags, accessories, and the like,” the opposition reads.

According to the opposition, Blue Ivy was founded by Veronica Morales in 2009. Blue Ivy Carter was born in January 2012.

The singer is currently pregnant with twins.

Pamela Chelin contributed to this report.