Beyonce Files Trademark Applications for Rumi Carter and Sir Carter After Twins’ Birth

Trademarks would cover an array of goods, including skin and hair products, key chains, DVDs, CDs ,teething rings, baby carriages and strollers

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It looks like Beyonce might have dropped a big clue as to the names of her newborn twins, though in a stealth way.

A company associated with Beyonce has filed papers to trademark the names “Rumi Carter” and “Sir Carter,” just days after the “Single Ladies” singer and her husband Jay Z welcomed twins.

The applications were filed June 26 by BGK Trademark Holdings, which holds a host of Beyonce-related trademarks and also applied to trademark the name Blue Ivy Carter — Beyonce and Jay Z’s first child. (Beyonce’s full birth name is Beyonce Giselle Knowles — initials BGK.)

According to the applications, the marks would be used for a host of goods, including an array of skin and hair products, as well as key chains, DVDs, CDs ,teething rings, baby carriages and strollers, and numerous other items.

It’s unclear if the trademark applications will be approved without issue. In May, Beyonce’s bid to trademark the name Blue Ivy Carter hit a snag when entertainment and event planning firm Blue Ivy filed an opposition with the U.S. Patent and Trademark Office in a bid to block the “Lemonade” singer.

In the opposition, filed Wednesday, Blue Ivy contends that Beyonce’s registration of Blue Ivy Carter would likely cause confusion with the existing Blue Ivy trademark.

The opposition also claim that Beyonce has no actual intention to use the trademark, citing a Vanity Fair interview in which Beyonce’s husband Jay Z said that they filed for the trademark so nobody else could and that it “wasn’t for us to do anything.”

According to the opposition, the numerous goods and services that Beyonce hopes to register the Blue Ivy Carter mark for “are similar and likely to be sold in the same channels of trade and to the same customers” as the goods offered by Blue Ivy.

“Opposer has used, or intends to use, its Blue Ivy Mark on goods and services that overlap extensively with the categories of goods that Applicant has designated, such as fragrances, cosmetics, audio and video recordings and productions, consumer goods, party favors, baby products, bags, accessories, and the like,” the opposition reads.

Pamela Chelin contributed to this report.

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