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Ratings: ‘Biggest Loser’ Premiere Plummets Versus ‘Thursday Night Football’

Still, the reality show’s 1.6 rating is the highest for a non-sports broadcast in primetime

NBC’s “Biggest Loser” debut dropped 30 percent from last year versus the impossible premiere of “Thursday Night Football” on CBS. Naturally with its new primetime property, CBS crushed the competition on Thursday.

ABC’s “The Quest” went out with a whimper, receiving a weak 0.5/1 rating/share in its finale.

Also read: CBS Boosts ‘Thursday Night Football’ Ratings by More Than Double

CBS was first in ratings with a 5.2/11 in the advertiser-coveted 18-49 demographic and first in viewers with an average of 13.3 million, according to preliminary numbers. However, those numbers are approximate, due to the live nature of sports.

At 8 p.m., the CBS “Thursday Night Football” kickoff show premiere earned a 3.5/13 and 11.9 million viewers. The game itself at 8:30 debuted to a night-best 5.5/17 and 15.9 million viewers, though CBS expects those numbers to rise when timezone adjusted.

Also read: NFL’s Best and Worst Week Ever: Here’s 9 Things You May Have Missed During Ray Rice Scandal

NBC was second in ratings with a 1.4/4 and in viewers with 5 million. The “Biggest Loser” season premiere at 8 fell to a 1.6/5 and 5.4 million viewers. An NBC News special, “The Secret Life of Pets,” at 10 received a 1.0/3 and 4.2 million viewers.

Univision was third in ratings with a 1.1/4 and in viewers with 2.8 million.

Fox was fourth in ratings with a 0.7/2 and in viewers with 2.5 million, airing reruns.

See photos: Shootings, Stabbings, Dog Fighting: 11 NFL Scandals That Rocked the League

Telemundo was fifth in ratings with a 0.6/2 and sixth in total viewers with 1.5 million.

ABC was sixth in ratings with a 0.5/2 and fifth in total viewers with 2.1 million. “The Quest” finale at 8 had the aforementioned 0.5/1 and 1.8 million viewers. A repeat followed.

The CW was seventh in ratings with a 0.2/1 and in total viewers with 659,000, airing reruns.