Bill Cosby Asks Fans to Make Him an Internet Meme and It Backfires

Legendary comedian’s official website asks the Internet to make memes with his personal photos. The problem? They did

A new promotional feature on Bill Cosby‘s official website has backfired. Instead, Internet users are posting stills that highlight the legendary comic’s troubled past.

“Go ahead. Meme me!” Cosby instructed his Twitter followers on Monday afternoon, directing people to a gallery of photos from his famed sitcom and encouraging them to add witty captions.

And meme they did, but not the kind Cosby would want.  The hashtag “#cosbymeme” saw instant uploads alluding to allegations that Cosby drugged and raped a woman at his Pennsylvania mansion in 2004.

The case was settled out of court in 2006 but that didn’t stop it from taking over Twitter on Monday, with plenty of deadpan humor to spare. All thanks to Cosby’s own photo tool.

Cosby’s representative didn’t immediately return TheWrap’s request for comment. The feature has since been removed from Cosby’s site, with The L.A. Times adding that social media mentions of the generator have also been removed from Cosby’s personal account.

See a couple of #Cosbymeme tweets that are safe to share below: