Blumhouse Productions and the recently-launched NEON have formed a partnership to manage BH Tilt together, the two companies announced Thursday.
Jason Blum and Charles Layton, founder and president of Blumhouse, respectively, launched the Tilt label in 2014 to explore new marketing and distribution strategies for micro-budgeted films. Until now, the label was managed in-house and BH Tilt has releeased eight films in partnership with Universal’s OTL Releasing, which includes “The Darkness,” “The Belko Experiment” and “Lowriders.”
Tom Quinn and Tim League launched NEON in January, having acquired two award-winning titles at the Sundance Film Festival earlier this year — “Ingrid Goes West” and “Beach Rats.” Their most recent release, “Ingrid Goes West,” boasted one of the highest per theater averages of the year.
“After two years of experimentation and learning with the BH Tilt model, we are thrilled to join forces with Tom and Tim in a partnership for Tilt’s next phase, which we believe will lead to long-term sustainable success,” commented Blum in a statement.
“Tom is known throughout the industry for his leadership in pushing forward new strategies for alternative distribution and Tim is a savvy entrepreneur who built the most beloved indie cinema chain in America. They’ve also carved out an impressive track record discovering and supporting some of today’s top genre filmmakers. We could not be more enthused for them to come on board at this point in Tilt’s evolution.”
Quinn and League added, “Jason Blum has built a powerhouse label in BH Tilt. Our partnership marks a milestone in the industry, in which we’ve decided to join forces with a common commitment to create the premier genre label. We couldn’t be more excited about what this means for the future of genre films and fans.”