Some blame the World Series, others say it’s due to Halloween revelry, but the fact remains: Moviegoers aren’t flocking to the crime adventure sequel “Inferno.”
The third movie starring Tom Hanks as Harvard symbology expert Robert Langdon was looking at a $25 million debut earlier last week, but current estimates have its three-day debut set to $15 million.
That puts the only new wide release of the weekend in second place, behind returning title “Boo! A Madea Halloween,” which came in at No. 1 in back-to-back weekends with an estimated $16.7 million.
“Inferno” is earning less than half of what its 2009 predecessor, “Angels & Demons,” made when it debuted to $46.2 million — and went on to earn $133.4 million domestically.
The movie, also starring Felicity Jones, has a B+ CinemaScore — awarded by those surveyed on opening night. It has a low 20 percent Rotten Tomatoes score, which also likely dampened its potential box office blaze.
Diminishing returns is something of a trend in the Dan Brown book-based series, as “Angels & Demons” opened to roughly half of what the original “The Da Vinci Code” made on its debut. The 2006 film opened to $77 million and went on to earn $217.5 million domestically.
Sony’s Columbia Pictures and Imagine Entertainment likely picked up on the trend as the spend on the “Inferno” production was $75 million (not counting marketing costs) — which is roughly half of the budget allotted to the two previous films in the series.
Domestic results are a bit beside the point, as the Robert Langdon movies have consistently made more than 70 percent of their global grosses abroad. “The Da Vinci Code” made $540.7 million overseas, for example.
“Inferno” opened first overseas and is about to cross the $150 million mark internationally, TheWrap has learned.
Directed by Ron Howard, who also helmed the past two films in the series, “Inferno” revolves around Langdon’s desperate race to head off a global pandemic by using Dante’s “The Divine Comedy” to unravel a mystery.
The film is playing in 3,576 theaters (377 of those being IMAX and 400 are premium large format screens).
The Top Five:
1. “Boo! A Madea Halloween” (Lionsgate) — $16.7 million in Week 2 ($52 million total)
2. “Inferno” (Sony) — $15 million in Week 1 ($15 million total)
3. “Jack Reacher: Never Go Back” (Paramount) — $9.6 million in Week 2 ($39.7 million total)
4. “The Accountant” (Warner Bros.) — $8.5 million in Week 3 ($61.3 million total)
5. “Ouija: Origin of Evil” — $7.1 million in Week 2 ($24.6 million total)
The Evolution of Tom Hanks' Hair: From 'Bosom Buddies' to 'Da Vinci Code'
Tom Hanks' wavy mullet was something of an obsession for the actor as he embarked on the first installment in the "Da Vinci Code" series. In honor of the film's 10-year anniversary, take a look back at the Oscar winner's coif chronology.
Columbia Pictures
When Hanks wasn't showing off his real brown locks on the early 1980s sitcom "Bosom Buddies," he donned a woman's wig during his cross-dressing scenes with co-star Peter Scolari. (The ABC show revolved around two bachelors who dress as women in order to secure an affordable apartment.)
ABC/Paramount Television
Hanks' hair is his thing, dating back to his breakout film role in the hit 1984 romantic comedy "Splash." Just look at how Daryl Hannah (who played the mermaid Madison) is combing her fingers through it!
Disney
Apparently studio execs were banking on Hanks' curly mop: This publicity photo for the raunchy 1984 comedy "Bachelor Party" has another woman running her fingers through his locks.
20th Century Fox
Hanks' hair seemed to reach peak condition in the hit 1988 Penny Marshall comedy "Big."
20th Century Fox
Hanks' hair was slicked back in some scenes for the 1990 dramatic comedy "The Bonfire of the Vanities."
Warner Bros.
Hanks played a lawyer afflicted with HIV-AIDS in the 1993 drama "Philadelphia," for which he won his first Academy Award. And yes, his hair reflected such as he depicted various stages of his character's illness in the film.
TriStar Pictures
Hanks wore his hair closely cropped during most of 1994's "Forrest Gump," which won six Oscars, including the actor's second win in the Best Actor category.
Paramount Pictures
But he also wore a long-haired look, complete with impenetrable beard, during the the film's famous running sequence set in the 1970s.
Paramount Pictures
Who can forget Hanks' blonde permed look in the 2000 drama "Castaway" (in which he re-teamed with Zemeckis)?
20th Century Fox
His hair was styled quite fancifully in the 2004 Coen Brothers comedy "The Ladykillers."
Disney
To achieve the perfect coiffure for "The Da Vinci Code," Hanks thought really hard about it: "[I wanted it] fuller in the back and falling down across my forehead," he shared in a 2006 interview. "But the truth is my hair cannot be long and flowing -- genetically, it doesn't do that. It's a bush... We talked about a wig, but that ends up taking a huge amount of time. So I went to these guys who know about hair chemistry and found a way." Science.
Columbia Pictures
And the winner for most styles worn by Hanks in a single movie goes to: 2012's "Cloud Atlas."
Warner Bros.
When Hanks reprised his "Da Vinci" role as Robert Langdon for a third time in "Inferno" (in theaters Oct. 28), he ditched the party in the back, opting for a smoothed-out, shorter version. Good choice.
Columbia Pictures
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Celebrate the 10th anniversary of ”The Da Vinci Code“ with a stroll down memory mane
Tom Hanks' wavy mullet was something of an obsession for the actor as he embarked on the first installment in the "Da Vinci Code" series. In honor of the film's 10-year anniversary, take a look back at the Oscar winner's coif chronology.