Brian Williams Trustworthiness Plummets to Donald Trump Levels

Embattled newsman drops to one of the least trustworthy public figures, according to consumer perception index

Suspended NBC Nightly News anchor Brian Williams has plunged to one of the least trustworthy celebrities in the world, on par with Donald Trump, Johnny Manziel and Howard Stern, according to the consumer perception index Celebrity DBI.

Williams stands at #3,284 in trust in Celebrity DBI’s rankings, out of more than 5,000 notable figures the company tracks. The anchor began last week at #835, a precipitous 812-point drop from where he was before serious questions about the veracity of his reporting came to light.

Celebrity DBI surveys consumers worldwide about athletes, actors, musicians, journalists, and other public figures to determine their marketability and relevance.