Suspended NBC Nightly News anchor Brian Williams has plunged to one of the least trustworthy celebrities in the world, on par with Donald Trump, Johnny Manziel and Howard Stern, according to the consumer perception index Celebrity DBI.
Williams stands at #3,284 in trust in Celebrity DBI’s rankings, out of more than 5,000 notable figures the company tracks. The anchor began last week at #835, a precipitous 812-point drop from where he was before serious questions about the veracity of his reporting came to light.
Celebrity DBI surveys consumers worldwide about athletes, actors, musicians, journalists, and other public figures to determine their marketability and relevance.
The Evolution of Brian Williams: 12 Milestones in Embattled Anchor's Career (Photos)
1970s: Interns for President Jimmy Carter.
1987: Reports for WCBS in New York.
WCBS
1993: Joins NBC News as anchor of Weekend "Nightly News" and chief White House correspondent.
NBC
1999: Speaks at the White House Correspondents' Dinner.
C-SPAN
1996: MSNBC launch lineup includes "The News With Brian Williams."
MSNBC
2003: Covers the U.S. invasion of Iraq.
NBC
2004: Succeeds Tom Brokaw as "Nightly News" anchor.
NBC
2004: Arrives a day before Hurricane Katrina and reports from inside the Superdome.
NBC
2010: Covers the devastating Haiti earthquake.
NBC
2014: Slow-jams the news on Jimmy Fallon.
NBC
2014: Travels to Russia for an exclusive with NSA leaker Edward Snowden.