Bruce Rosenblum has joined Disney|ABC Television Groups as president, business operations, the company announced on Friday.
The veteran media executive will oversee global distribution, affiliate sales and marketing, digital media strategy and business development, media operations, engineering and IT, and consumer insights.
He will also jointly oversee all ad sales aspects for the organization alongside each business unit leader, and will report directly to Disney|ABC President Ben Sherwood.
Rosenblum currently serving his second term as chairman & CEO of the Television Academy, a volunteer position which comes to an end in December. Most recently, he served as president of Legendary Television and Digital Media.
Previously, the executive spent 26 years at Warner Bros., serving as president of Warner Bros. Television Group from 2005 through 2013. In that position, Rosenblum was responsible for the entire Warner Bros. portfolio of television businesses, including Warner Bros. Television, Warner Horizon Television, Telepictures, Warner Bros. Animation, Alloy Entertainment.
“Disney|ABC is home to some of the most iconic brands in television,” Sherwood said in a statement. “As we build on creative momentum across our portfolio, it has become more important than ever to establish a more efficient and effective operating structure. With his formidable record as a skilled manager and innovative deal maker, Bruce is a stellar addition to our team. I’m confident he will make a powerful difference as we navigate – and win – the future.”
“I have long admired The Walt Disney Company, and became impressed with Ben’s leadership of and vision for Disney|ABC over the past few years,” Rosenblum said. “While at Warner Bros., I had many successful dealings with the group, and have witnessed first-hand the intelligence and creativity in their business operations. I’m looking forward to partnering with Ben and the talented leaders overseeing these areas to help us achieve some already ambitious goals and to set even higher benchmarks for success going forward.”