Burger King’s Russia division has filed a complaint with Russia’s Federal Antimonopoly Service (FAS) seeking for “It” to be banned in the country because Pennywise looks too much like Ronald McDonald.
The company claims that because of the similarity, the film serves as an advertisement for their rival fast-food company.
According to Newsweek, Russian financial publication Vedomosti obtained the complaint filed last week, which read that the “protagonist of the movie is an exact copy” of Ronald McDonald, “including the color range and the [balloons] with which the clown lures children.”
While a spokesperson for FAS has not yet responded to TheWrap’s request for comment, the company did say to multiple outlets that the complaint was received and is being evaluated. The movie would need to be examined to determine whether there was any product placement or advertisement for McDonald’s.
The film opened in Russia on Sept. 7 and has grossed $14 million in the country alone so far. Worldwide, the movie starring Bill Skarsgard has earned $478 million. According to The Hollywood Reporter, “It” is still available in more than 100 movie theaters throughout the country.
A representative for Burger King has not yet responded to TheWrap’s request for comment. TheWrap has reached out to McDonald’s for comment.
14 Stephen King TV Adaptations Ranked, Including 'Castle Rock' (Photos)
Stephen King has seen a resurgence of adaptations as of late. In 2016, there was "11.22.63" on Hulu, 2017 saw "The Mist" on Spike and 2018 has given rise to "Castle Rock," an original story that takes place within the King multiverse. In honor of the iconic horror author's new TV adaptations, let's look back at all the King works (original screenplays not included) that have made their way to television ... sometimes with horrifying results.
14. "The Langoliers" (1995)
It's mostly known nowadays for its disappointing and hilarious visual effects ... and it's also mostly boring. But the story of people who realize they are the only ones left on a plane from which most of the other passengers have vanished is almost worth watching for -- specifically for that end reveal.
ABC
13. "Carrie" (2002) You'd think with a screenplay by Bryan Fuller (!) that this TV movie -- which was intended as a backdoor pilot for a "Carrie" series -- would've been worthwhile. Unfortunately, it lacked what made the film version of King's book such a classic, going for low-key, quiet performances instead of the insane, over-the-top setup of the original.
NBC
12. "Bag of Bones" (2011) A&E tried to bring back the grand old tradition of Stephen King miniseries adaptations in 2011 with a new take on "Bag of Bones," but the Pierce Brosnan-led two-parter just ended up being mostly forgettable.
11. "Nightmares & Dreamscapes: From the Stories of Stephen King" (2006) The eight-part miniseries adapted short stories from some of King's collections. It features some incredible actors and performances from William Hurt and William H. Macy and is a solid adaptation of the ones in question. However, none of the stories are standouts to begin with, even if most of them are above average in quality, so the miniseries suffered the same fate.
TNT
10. "The Tommyknockers" (1993) It's not all that creepy, but it's almost a perfect culmination of King tropes: from secret aliens, to psychic powers, to small town life gone awry. That all kind of leads to a basic script, which is elevated by performances from a great cast featuring Jimmy Smits and Robert Carradine.
ABC
9. "The Mist" (2017) While it only borrows themes and premise from the King novella, "The Mist" does work to create the same foggy and unknown atmosphere (pun intended). The idea of a town engulfed in a deadly mist is a fun one, but the show dragging out its mysteries made it tough to hold viewer interest, and Spike TV canceled it after one season.
Spike
8. "The Stand" (1994) It's not easy to adapt one of King's most beloved and sprawling novels that tackles the very essence of good vs. evil, but ABC mostly succeeded in their four-night event. "The Stand" is great at building an apocalyptic world and is full of interesting characters, although there's so much of this miniseries that it drags a bit in the middle.
7. "Under the Dome" (2013-2015) CBS' adaptation of King's novel about a town that suddenly finds itself under a giant glass dome started off well enough. But as the seasons went on, the show got weirder and seemingly without direction. You'd be hard-pressed to find anyone who cared about why Chester's Mill ended up under a dome or if its residents would ever escape, by the end.
CBS
6. "The Shining" (1997) ABC's miniseries adaptation of King's novel should be considered brave at the very least, with comparisons to Stanley Kubrick's iconic movie all but inevitable. This is a more faithful adaptation of King's actual novel, though, and different enough to step out of the first movie's shadow. While the made-for-TV effects lessen the frights of some of the book's better scenes, this version goes for straight-up supernatural scares, a different tack than the growing dread of the Kubrick version.
ABC
5. "Dead Zone" (2002-2007) The episodic crime procedural starring Anthony Michael Hall ran for six seasons on USA. It expands greatly on the novel and its original adaptation with Christopher Walken, and really starts to pick up steam when it breaks free of being a series of stories about solving crimes by being psychic, and goes after the book's plot of trying to stop a madman future president from starting the apocalypse. It might even have more resonance today than in the aughts.
USA
4. "Castle Rock" (2018)
The first season of "Castle Rock" has been a bit frustrating in its slow build, but it does one thing very well: it captures the creepiness of King and the unsettling atmosphere he brings to his small Maine towns. The show is part adaptation and part original story, and while it hammers a lot of King tropes a bit too hard, its strong cast is great at conveying how disturbing Castle Rock can be.
Hulu
3. "11.22.63" (2016) JJ Abrams and Hulu mounted a mostly straightforward adaptation of King's alternate history time-travel tale involving the assassination of JFK. The story has some great ideas, like the effects of time travel on the traveler, but probably could have stood to take a few more risks and make more use of its time travel capabilities.
Hulu
2. "Haven" (2010-2015) Syfy's sci-fi drama didn't have much to do with the King novella "The Colorado Kid" beyond introducing a character of the same name, but fans fell anyway for the tale of Audrey Parker and her attempts to help the unwittingly super-powered residents of Haven, Maine. The show ran for five seasons and Haven became a reference and setting in future King stories.
Syfy
1. "It" (1990) That's right, arguably one of the most quintessential Stephen King adaptations was actually on TV, running as a two-parter. It's a bit on the hokey side, with a TV-safe version of Pennywise the Clown (played by Tim Curry at peak creepiness) basically yelling "boo" at the kids and doing little else. Still, "IT" is an adaptation that solidly captures the feel of the novel, and cheap special effects aside, there's a reason Pennywise and clowns in general frighten so many people nowadays.
The iconic horror author has made his way to TV multiple times, sometimes with horrifying results
Stephen King has seen a resurgence of adaptations as of late. In 2016, there was "11.22.63" on Hulu, 2017 saw "The Mist" on Spike and 2018 has given rise to "Castle Rock," an original story that takes place within the King multiverse. In honor of the iconic horror author's new TV adaptations, let's look back at all the King works (original screenplays not included) that have made their way to television ... sometimes with horrifying results.