Why BuzzFeed May Already Be in Trouble as a Newly Public Company | Analysis

Going from viral content to commerce is not an easy shift

After just three days as the first publicly traded digital media company, BuzzFeed is already showing signs of strain in its attempt to redefine itself as a brand that stands for more than cat memes and trivia quizzes.

Since BuzzFeed began trading publicly on Monday after merging with the special purpose acquisition company 890 Fifth Avenue Partners, shares have slipped 30% from $10.95 to $7.68 at market close on Wednesday.

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Antoinette Siu

Media and Tech Reporter • antoinette.siu@thewrap.com • Twitter: @antoinettesiu