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The Next Real Estate Boom: It’s in the Metaverse
By Antoinette Siu | July 14, 2022 @ 6:15 AMWrapPRO Special Series: Companies like Planet Hollywood, Sothebys and even J.P. Morgan are scooping up virtual land in Web3. Is it a sound investment? Or are they building in a landslide zone?
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3 Possible Outcomes From Twitter Suing Elon Musk | Analysis
By Antoinette Siu | July 12, 2022 @ 6:58 AMThe social media company may have a stronger legal case, but Musk could make a deal and still win, legal experts tell TheWrap
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AdGreetz CEO Eric Frankel Wants to Help Brands Break From Outdated One-Size-Fits-All Ads
By Antoinette Siu | July 11, 2022 @ 2:37 PMOffice With a View: The former Warner Bros. TV executive says the future of ads is hyper-personal, and big companies are starting to think beyond generic marketing
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How to Lose a Billion Dollars in the Metaverse and Other Mysteries of Web3
By Benjamin Svetkey and Antoinette Siu | July 11, 2022 @ 6:00 AMWrapPRO special series: Hollywood and Silicon Valley are pumping billions into the brand-new digital universe, but is it real?
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Elon Musk Spikes $44 Billion Deal to Buy Twitter, Legal Action Threatened
By Brandon Katz and Antoinette Siu | July 8, 2022 @ 2:36 PMSocial media platform’s board responds by threatening legal action
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Why TikTok Will Likely Remain on App Stores Despite Pressure From the FCC
By Antoinette Siu | July 7, 2022 @ 6:00 AMThe short-form video platform may make changes, but there’s little the federal agency can do to regulate its removal by Apple and Google, experts say
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Substack Lays Off 14% of Workforce as CEO Says Market Is ‘Increasingly Uncertain’
By Antoinette Siu | June 29, 2022 @ 1:10 PMRead Chris Best’s full note sent to employees today
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YouTube Commands Two Thirds of the Video Ad Market – for Now | Charts
By Antoinette Siu | June 28, 2022 @ 6:00 AMThe video platform dominated the $14.8 billion in ad spending last year, but TikTok is a rising competitor
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Activision Blizzard Shareholders Defy Board, Vote for Public Report on Workplace Misconduct
By Antoinette Siu | June 21, 2022 @ 4:16 PMAnnual report would include number of pending sexual abuse, harassment or discrimination complaints and how much is being spent on settling misconduct claims
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Can Twitch Still Rule the Livestream App Market as Growth Slows? | Chart
By Antoinette Siu | June 20, 2022 @ 6:00 AMThe platform’s monthly visits have grown 93% in the last three years, but there are early signs of a plateau
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Elon Musk Takes Questions From Twitter Employees: ‘Exceptional’ Staffers Could Remain Remote
By Antoinette Siu | June 16, 2022 @ 10:31 AMThe billionaire’s purchase of the social-media platform is still pending two months after he announced intentions to buy it
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Would You Watch Free Content to Earn Crypto? Rewarded TV Is Banking on It
By Antoinette Siu | June 15, 2022 @ 10:21 AMFormer advertising exec Krish Arvapally is building a watch-to-earn model similar to one in gaming, but the concept is yet to be proven
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Cooper Noriega, TikTok Influencer, Dies at 19 After Posting Chilling Video
By Antoinette Siu | June 11, 2022 @ 12:41 PM“Who else b thinking they got die young af?” he asked his 2.3 million followers 19 days before his death
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Michael Moore Urges 2nd Amendment Repeal: Get Dogs, Not Guns
By Antoinette Siu | June 11, 2022 @ 10:19 AM”You don’t need a gun,“ filmmaker says on his podcast
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Storyblocks CEO T.J. Leonard’s Mission Is to Rid the World of Horrible Stock Videos
By Antoinette Siu | June 9, 2022 @ 4:15 PMOffice With a View: The marketing exec talks about moving away from traditional media assets to more authentic, personal content