AdGreetz CEO Eric Frankel Wants to Help Brands Break From Outdated One-Size-Fits-All Ads

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Office With a View: The former Warner Bros. TV executive says the future of ads is hyper-personal, and big companies are starting to think beyond generic marketing

AdGreetz CEO and co-founder Eric Frankel (AdGreetz)

Today, there’s no reason a person who doesn’t use makeup should be made to watch a lipstick promo, or that someone in Montana watches a commercial about a company local only to Californians.

That’s the olden way of making ads, the one-size-fits-all approach to get a product in front of the masses. But now, with the help of big data and more personalization tools, it’s possible to craft a message tailored to a consumer’s location, education level, interests and even community. Eric Frankel, founder and CEO of AdGreetz, thinks brands are starting to take advantage of this cheaper, more effective way of engaging today’s consumers.

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