Would You Watch Free Content to Earn Crypto? Rewarded TV Is Banking on It

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Former advertising exec Krish Arvapally is building a watch-to-earn model similar to one in gaming, but the concept is yet to be proven

Rewarded TV wants to pay viewers crypto to watch. (Getty Images, Christopher Smith, TheWrap)

Krish Arvapally is making the bet that his new decentralized streaming platform can run without ads or subscriptions — instead, he wants pay you in his own new cryptocurrency to watch content.

Launched last month, Rewarded TV allows users to earn crypto tokens as they watch, and invest the currency back into paying content providers or buying non-fungible tokens (NFTs) to support creators. The streaming platform is available on the web and major platforms now, offering thousands of hours of free content, including the Agatha Christie mystery “And Then There Were None” and the Casper Van Dien-led biopic “James Dean: Race With Destiny.”

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