The #DeleteNetflix hashtag jumped to the top of Twitter’s trending section on Thursday morning, as some users complained the French film “Cuties,” which just hit the service on Wednesday, depicts a hyper-sexualized view of minors and promotes pedophilia. The hashtag gained momentum after a scene from the film, showing young girls dancing in a suggestive manner in front of adult spectators, was shared on Twitter.
“Cuties” focuses on Amy, an 11-year-old Senegalese girl who forms a twerking dance group with her other young friends. After being “bombarded with hyper-sexualized imagery,” Amy “envisions a dance routine, featuring grinding and twerking, that’s sure to be deemed inappropriate but that, in her mind, will put to rest the notion that she and her friends are children,” according to TheWrap’s review.
The backlash was spurred after the following clip from the movie was shared:
Netflix is comfortable with this. Plenty of people will defend it. This is where our culture is at. https://t.co/UlqEmXALmd
— Mary Margaret Olohan (@MaryMargOlohan) September 10, 2020
A number of other Twitter users were irate, claiming the movie sexualizes children. In particular, several users pointed out the film’s IMBD parental guide warns a young female’s breast is exposed during “an erotic dance scene.” Others blasted the trailer and said it was “promoting pedophilia.”
How is this even legal??? How can anyone think that this would be a good movie to make? What kind of a person could sit through this and watch prepubescent children engage in sexually erotic behavior? This is absolutely NOT okay!
— Matt Agorist (@MattAgorist) September 10, 2020
— Vic (@victorialcarr) September 10, 2020
I don't need to watch Netflix's 'Cuties' to know that they are promoting pedophilia. The trailer was enough! #CancelNetflix
— Julius (@TodaywithJulius) September 10, 2020
There were plenty of other similar tweets using the #CancelNetflix hashtag.
Even before it’s release, “Cuties” had been controversial. Last month, Netflix apologized for a “Cuties” poster that was criticized online for sexualizing children.
“We’re deeply sorry for the inappropriate artwork that we used for ‘Mignonnes/Cuties.’ It was not OK, nor was it representative of this French film which premiered at Sundance. We’ve now updated the pictures and description,” a Netflix spokesperson said at the time.
And earlier this month, director Maïmouna Doucouré said she received death threats after the American poster for the film was released by Netflix. Doucouré said the poster mischaracterized what the movie is about.
“I received numerous attacks on my character from people who had not seen the film, who thought I was actually making a film that was apologetic about hypersexualization of children,” she told to Deadline, adding that she received “numerous” death threats. “We had several discussions back and forth after this happened. Netflix apologized publicly, and also personally to me.”
Doucouré told TheWrap at the Sundance Film Festival in January that her film mirrors her experience as a young girl when she wanted to be a boy because of the “injustices” towards women she saw around her. Watch the full interview below.