The slate of programming for “Fixer Upper” stars Chip and Joanna Gaines’ upcoming Magnolia TV network is growing — and still includes no home renovation shows.
On Thursday, the Gaineses and Discovery, Inc. revealed that the second show they’ve ordered for their upcoming channel, which launches Oct. 4, is called “Growing Floret,” a series set at Floret Flower Farm in Washington state — so *not* at Chip and Jo’s home in Waco, Texas — one of the most successful organic flower farms in the United States.
The show follows the farm’s founder. Erin Benzakein, and her team “as they attempt to tackle their newest and most ambitious venture to date: Turning more than 20 acres of newly acquired, chemically damaged and overfarmed land into an extension of their fully functioning, self-sustaining, organic flower farm…and they have one year (i.e. one full growing cycle) to get the job done.”
Watch a teaser for the series via the video above.
Here’s a little more info on Erin, courtesy of Magnolia and Discovery:
Benzakein moved her family from Seattle to Washington’s lush Skagit Valley more than a decade ago, putting the fate of her creative ambitions at the mercy of her own ability to cultivate the land around her. Today, Floret Flower Farm is credited for playing a centralized role in igniting a unified effort by local, organic and sustainable flower-growers known as the “farmer-florist” movement. Benzakein’s newest book, A Year in Flowers, was recently named to the New York Times bestseller list.
“One of the biggest motivators for building this network was a desire to tell the stories of brave people who are chasing big dreams,” Joanna Gaines said in a statement. “Ever since discovering the incredible team behind Growing Floret, I have been endlessly inspired by the grit, hard work, and beauty that they’re putting into the world. We are so excited to tell more of their story as they take the courageous steps to expand their flower farm and grow their business.”
“For nearly 15 years, we have been hard at work raising our family, growing beautiful flowers, and building a farm,” Benzakein added. “Along this journey, we have openly shared the highs and lows and all that we have learned in the hopes that it will inspire others to follow their dreams and live a more meaningful life. It is such a tremendous honor to join Chip and Joanna’s new network and have the story of our family and our farm told in such a heartfelt, authentic way.”
To make room for Magnolia, a joint venture between Discovery and the husband and wife duo, Discovery rebranded its DIY Network. The Gaineses will serve as chief creative officers of Magnolia network, with former HGTV boss Allison Page serving as president.
The first show that was ordered for the new channel’s original slate of programming is the six-episode reality series “Home on the Road” (working title), which follows the husband and wife tandem of Abner Ramirez and Amanda Sudano Ramirez as they tour North America with their band JOHNNYSWIM. Jo also revealed she’ll be doing a cooking show for the network — but no further details have been given on that project just yet.