Chris Rock and Sylvester Stallone are doing “More Together” for Facebook, appearing in the social network’s first Super Bowl ad.
Slated to air in the fourth quarter of the big game, the 60-second commercial pushes Facebook’s year-round “More Together” campaign to highlight the site’s Groups feature.
Rock is shown launching a rocket and doing push-ups in smaller clips for the campaign, which tells viewers, “Whatever you are into, there is a Facebook Group for you.”
The campaign launched on Jan. 27 with the Rock teasers and will also feature digital takeovers on NFL.com, AllRecipes.com and more.
The campaign was announced amid other, more negative headlines for the social media behemoth. Facebook and its CEO Mark Zuckerberg have been skewered by several leading Democratic politicians in recent weeks, including by House Speaker Nancy Pelosi and ex-Vice President Joe Biden, who called Zuckerberg a “real problem.” The company has been heavily criticized for its decision to not fact-check political ads — which bring in less than 1% of the company’s ad revenue — yet Facebook and Zuckerberg have insisted the company will not be changing its policy.
From a business standpoint, a good quarter wasn’t good enough for Facebook, with the tech giant’s stock price falling 6.5% in early trading on Thursday, a day after the company reported its Q4 earnings.
The issue, for some on Wall Street, seems to be Facebook’s lagging growth. The company topped analyst revenue projections by reporting more than $21 billion in Q4 sales, but that marked “only” a 25% year-over-year increase; a year prior, it grew revenue by 30% year-over-year. The fourth quarter ended up being Facebook’s slowest growth period since going public in mid-2012 — a fact that looks to be pulling the stock down, despite pulling in about $70 billion in revenue for all of 2019.