How Cinemark Competes to Attract Moviegoers in the Age of Netflix

”Even in the midst of a lot of great alternatives at home, people are getting out of their houses to go see a lot of different movies, and it’s not just all ‘Avengers: Endgame,'“ Cinemark CEO Mark Zoradi says

The theater business is proving a challenge in 2019: Fighting the pull of Netflix and finding new ways to overcome so-called franchise fatigue is the new normal.

Hollywood studios raked in a record-setting $11.9 billion at the domestic box office last year. Nearly halfway through 2019, it’s down more than 10% compared to the same point last year and down roughly 2% compared to 2017, when the overall box office grossed $11.1 billion. 

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Trey Williams

Film Reporter covering the biz • trey.williams@thewrap.com • Twitter: @trey3williams