Can ‘CNN This Morning’ Deliver the Hit CEO Chris Licht Needs?

Available to WrapPRO members

All eyes are on the news network’s early show reboot as the chief executive’s primetime “experiment” continues to struggle

cnn this morning
"CNN This Morning" hosts Poppy Harlow, Don Lemon and Kaitlan Collins (CNN)

CNN chief executive Chris Licht is betting big on his handpicked co-host combo of Don Lemon, Poppy Harlow and Katilin Collins to deliver a win with his morning show reboot, “CNN This Morning.”

As more layoffs loom and his primetime anchor experiments produce unease in the company and tepid ratings so far, Licht is in desperate need of solid results that can win over the trust of a weary and wary staff who have been shaken by the changes Licht has made since he took over the news network last spring under new corporate owner Warner Bros. Discovery. 

A change in CNN’s morning was definitely necessary.