Allison Gollust has been named Chief Marketing Officer for CNN Worldwide, president Jeff Zucker said Tuesday.
Gollust, who came to CNN Worldwide earlier this year, has been serving as senior vice president of communications for CNN, a position she will continue to maintain.
Under her new position, Gollust will oversee the company’s strategic marketing, creative services and event marketing groups, who will work closely with the communications group.
“As we put even greater emphasis in the year ahead on re-imagining our content, and in parallel, our brand, this is a key move in assuring our success,” Zucker said. “Allison has a keen understanding of how every aspect of communications works together to tell a story – be it on the public relations side or in strategic marketing. Combining these two areas under one proven leader simply makes sense.”
Gollust, previously the executive vice president of corporate communications for NBC Universal, came to CNN after serving as communications director for New York governor Andrew W. Cuomo.