Winner -- DC
Wonder Woman did a lot to help the image of the DC movieverse, but all the drama of the past couple years doesn't go away easily. For the moment, at least, they made us forget with a Comic-Con trailer that looked much better than all the previous marketing and a glowing Ben Affleck on stage shooting down the rumors that he's on the way out as Batman. DC was a ton of fun.
Loser -- DC
With the DC Extended Universe really ramping up now, it kinda sucks that DC doesn't get its own Hall H presentation separate from the rest of the Warner Bros slate. Marvel has a big leg up in that regard.
Loser -- "Blade Runner 2049"
Another casualty of jamming the DC slate in with the rest of WB's lineup. For a nerd-aimed blockbuster to make a real splash in Hall H, it's gotta bring the goods, but Warner Bros didn't really do that with Blade Runner. They'd already released a new trailer the Monday before Comic-Con, and there wasn't much to the brief clip that they showed. The return of "Blade Runner" is a huge deal, and it deserved better than a panel everybody had forgotten about an hour after it happened.
Winner -- David Lynch
The "Twin Peaks" co-creator didn't show up for the Showtime revival's panel in Hall H, but he certainly left an impression with a bizarre but incredibly funny video message to fans.
Winner -- "Twin Peaks"
There's an art to talking at length about your show without providing any details whatsoever but also not being boring -- and the cast of "Twin Peaks" pulled it off. Showtime also did fans a real solid with an early screening of Part 11 on Friday night. It'd be tough for a TV show to show up to Comic-Con any better than that.
Loser -- 20th Century Fox
Deadpool and X-Men were nowhere to be found in Hall H this year, much to the chagrin of the folks who has stayed up all night in line to see Fox's presentation.
Loser -- "Star Wars"
"Star Wars" doesn't come to Comic-Con aside from merch booths on the show floor, but in 2016 you couldn't look in any direction without seeing somebody wearing "Star Wars" gear. This year, the amount of fans repping "Star Wars" was way, way down, indicating perhaps that enthusiasm for the mega-franchise has come back down to earth.
Loser -- "The Walking Dead"
They came out and showed a very long trailer full of context-free shots, then a retrospective video, then went immediately to audience Q&A for the rest of the hour they had in Hall H. That's not exactly substantial content.
Winner -- Marvel Film Comic-Con is kinda hellish in a lot of ways, but Marvel's Saturday-night showcase never fails to make it all seem worth it. This year was definitely not an exception, with fans in Hall H being treated to spectacular and really substantial clips from "Thor: Ragnarok" and "Black Panther," as well as the "Avengers: Infinity War" sizzle reel they showed at D23 the week before. If I were to call any presentation the overall winner of SDCC 2017 it would be this one. But that's usually the case.
Winner -- "The Defenders"
Netflix really treated the fans in Hall H on Friday night, premiering the entire first episode of "The Defenders." And it was good! After a long day of mostly uneventful Hall H panels, it was a very welcome surprise.
Winner -- Netflix
Aside from "The Defenders," Netflix showed off four minutes of its upcoming "Punisher" series and treated the Hall H crowd to some meaty clips from the films "Bright" and "Death Note." Oh, and they also held a screening of "Death Note" on Thursday night. Netflix really brought its A-game to Comic-Con this year.
Also Read: ‘Stranger Things’ Comic-Con Trailer Is a ‘Thriller’ (Video)
Loser -- "Game of Thrones"
Normally, Comic-Con takes place a months after the season has ended, meaning there isn't usually anything meaty for "Game of Thrones" to bring. We'd hoped that this year would be different, since the panel took place a week into season 7. But aside from a new short trailer, this year's "Game of Thrones" panel was as insubstantial as always. But, hey, at least Alfie Allen brought a puppy who is a good boy and won everything yes he did yes he did!
Loser -- Actual Comics Fans
It's a cliche to complain that 'Comic-Con isn't about the comics anymore' but this is different. After 44 years as one of SDCC's biggest sellers, legendary retailer Mile High Comics skipped the 2017 event.
Owner Chuck Rozanski cited rising costs imposed on vendors, stricter safety rules and celebrity-packed offsite events for reducing foot traffic, and profit, inside the con. The absence of one of the event's original participants was a significant, and unfortunate, milestone.