CW Enjoys Volume Increase in Upfront Ad Sales

Network saw 4 percent increase in CPM from 2014

The CW closed its 2015 upfront ad sales Friday, seeing an increase in volume and in CPMs, an individual with knowledge of the situation told TheWrap.

The youth-skewing network saw an increase of 12-15 percent in total volume of ad sales and overall ad dollars from 2014. The company’s volume had hovered at approximately $400 million for the last few years. This year, they also saw an approximately 4 percent increase in CPM, or the unit price of reaching 1,000 people.

The network of “Arrow” and “The Flash” brought in 30 new advertisers, with automobiles, financials and retail the biggest categories among the new clients.

The CW sold nearly 80 percent of its upfront inventory, with the rest to be sold in-season.