(Spoiler alert: The following story reveals the identity of major character killed in the Season 3 finale of “Dallas.”)
TNT’s “Dallas” closed out its third season with 1.7 million total viewers in Live + Same Day delivery, including 716,000 adults 25-54.
The network is mulling a Season 4 renewal of the drama which has averaged 2 million total viewers previously this season, with 767,000 coming from the key demo.
Combined with a late-night encore, the Monday season finale was watched by 2.3 million viewers, including one million adults 25-54.
The Turner cable network is of course expecting a lift with delayed viewing. Thus far this season, the show has brought in an average of three million total viewers per episode with an L+ 7 Day bump. Of that total, 1.3 million come from the key demo.
Season averages for “Dallas” are down across both metrics. Over the course of 2013’s Season 2, the drama earned 2.7 million total viewers, with 1.1 million coming from the demo per L+SD data.
In last year’s L+7 measurement, “Dallas” had scored 3.8 million viewers, with 1.7 million in the demo.
The season-ending episode was strongly publicized by the cast, though that marketing move doesn’t appear to have paid off per initial Nielsen numbers.