‘Despicable Me 2’ Set a Record for First-Week Sales on DVD, Blu-Ray and Digital

Consumers spent $80 million during the movie’s first week in stores

“Despicable Me 2” grossed $80 million during its first week on-sale via DVD, Blu-Ray and digital copies — more money than any other film over the last three years. Fans of the film bought 4.5 million units (including both physical and digital copies), the most of any animated film during its first week since the first “Despicable Me” in 2010.

The tale of reformed criminal mastermind Gru (voiced by Steve Carell), his three daughters and his vast army of minion is the best-performing animated movie on Blu-Ray in history, and also posted the biggest first week of digital sales in history.

Also read: How ‘Epic’ Digital Sales Are Bolstering the Sagging Home Entertainment Biz

“Chris Meledandri and his team at Illumination have made ‘Despicable Me 2’ part of what has become one of the most beloved and inspired film franchises of our generation,” Craig Kornblau, President of Universal Studios Home Entertainment, said in a statement.  “‘Despicable Me 2”s astonishing results across both packaged media and digital underscores the resounding demand among consumers of all ages to have instant access to the film anytime, anywhere and cements it  as one of the greatest must-own movies ever.”

“Despicable Me 2” grossed $918.8 million at the box office this summer, making it the year’s most successful animated film – and the fifth-biggest all-time. It is on-pace to be one of the best-selling digital titles of all-time.