2 Words in the New DGA Contract Have Some Members Worried About AI

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New rules would prevent studios from using the technology “without consultation” from directors – here’s what that means

Directors Guild of America and Alliance of Motion Picture and Television Producers

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Members of the Directors Guild of America are now poring through the details on the new labor contract that is up for a ratification vote, and some of them are raising objections to the guild’s negotiated protections regarding AI use based on a two-word phrase: “without consultation.”

In the summary of the new contract sent to members on Wednesday, the DGA says that there are new rules in place prohibiting the use of generative AI — the type powering ChatGPT and other text- and image-output tools — “in connection with creative elements without consultation with the Director or other DGA-covered employees consistent with the requirements of the DGA Basic Agreement.