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Disney-ABC TV Group’s Bruce Rosenblum Steps Down as President of Business Operations

Rosenblum’s responsibilities were reassigned in Disney restructuring earlier this year

| May 23, 2018 @ 11:11 AM
BRUCE ROSENBLUM

ABC/Craig Sjodin

Bruce Rosenblum, president of business operations at Disney|ABC Television Group, has stepped down after less than two years at the company.

In an internal memo on Wednesday, DATG president Ben Sherwood informed staff that Rosenblum’s departure stemmed from the recent restructuring of The Walt Disney Company, which was announced in March. The reorganization included the creation of a new direct-to-consumer division, as well as the consolidation of the company’s business operations areas.

“While this restructure is vital to the company’s future, one implication is that many of Bruce Rosenblum’s responsibilities have been dispersed within the Company,” Sherwood wrote.

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Prior to the restructuring, Rosenblum had oversight of global distribution, ad sales, digital media strategy, media operations and consumer insights. Many of those responsibilities were shifted to the newly created direct-to-consumer and international branch, led by Kevin Mayer, in March.

“After a number of conversations about other possible roles within Disney ABC, I am sorry to share that Bruce has decided to depart the company at the end of May,” Sherwood wrote. “I hope you’ll join me in saluting Bruce for the exceptional business acumen and television expertise he brought to our team, thanking him for his many contributions, and wishing him the best in his next endeavors.”

Rosenblum joined Disney|ABC in September 2016 after overseeing the launch of Legendary Entertainment’s TV and digital media division. Prior to that, he served as president of Warner Bros. Television Group from 2005 to 2013.

Also Read: Disney-ABC Combines Entire Portfolio Into One Ad Sales Division

Read Sherwood’s full memo below:

Team:

 

As you are all aware, TWDC recently announced the creation of a new Direct-to-Consumer & International division – consolidating business operational areas across the company under one unit.

 

While this restructure is vital to the company’s future, one implication is that many of Bruce Rosenblum’s responsibilities have been dispersed within the Company.

 

After a number of conversations about other possible roles within Disney ABC, I am sorry to share that Bruce has decided to depart the company at the end of May.

 

I hope you’ll join me in saluting Bruce for the exceptional business acumen and television expertise he brought to our team, thanking him for his many contributions, and wishing him the best in his next endeavors.

 

Ben

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