After one year, the MCU’s expansion into Disney+ is already bearing box office fruit
In November 2016, “Doctor Strange” opened to a solid $85 million domestic launch. Five and a half years later, “Doctor Strange in the Multiverse of Madness” has blown its predecessor out of the water with a domestic debut of $187 million and $449.4 million worldwide, the second largest for any film since theaters reopened after the pandemic.
How did this sequel explode? Disney can probably thank the cultural success of Disney+’s first Marvel series, “WandaVision,” which has created a storytelling bridge between movie theaters and streaming that is starting to bear a lot of fruit.