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E! Online to Livestream NBCUniversal Cable Upfronts

Red-carpet coverage will be hosted by Giuliana Rancic and Ross Mathews

Welcome to the glamorous world of E!, humble viewers. We hope you like floor-length gowns and digital integration.

E! Online is going to livestream the NBCUniversal Cable TV upfronts red carpet from the Javits Center in New York City on Thursday. Coverage of the event will be hosted by Giuliana Rancic and Ross Mathews.

Also read: NBC Holds for Applause at Upfront, and Gets Some

The duo will interview personalities from E!, USA, Bravo, Syfy, Oxygen and Esquire Network from the annual event, which is geared towards selling advertising time to potential media buyers.

The presentation will also be broadcast live inside the Javits Center as guests arrive.

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