Endemol Shine Names Christmas Rini EVP Unscripted Development

Producer Michael Weinberg promoted to lead new syndication unit

Christmas Rini has been named executive vice president of development, unscripted original series at Endemol Shine North America, the company announced on Tuesday.

The former A. Smith & Company exec will now oversee all of Endemol Shine’s unscripted development efforts under president Sharon Levy. She joins DJ Nurre, who was named executive vice president of unscripted original series earlier this month.

Endemol also announced on Tuesday that Michael Weinberg has been upped to executive vice president of syndication, and will lead the company’s newly created syndication unit after previously helping to develop Steve Harvey’s syndicated talk show and “Page Six TV.”

Sean Loughlin has been promoted to fill Weinberg’s previous position as senior vice president, unscripted development.

“The first six months of my tenure with Endemol Shine have been busy putting together a killer team, ready to create, execute and share amazing content with audiences across all platforms,” Levy said in a statement. “With the addition of Christmas, Michael leading our syndication initiatives and Sean’s promotion, I believe we are now poised to smash it.”

Added Rini, “Endemol Shine is the gold standard in unscripted programming and I’m beyond thrilled to be a part of this world-class team. Working with creative juggernauts Cris Abrego and Sharon Levy is a dream come true and I look forward to helping them bring the next wave of innovative and ground-breaking content to the marketplace.”

“I am excited by the opportunities that lie ahead in syndication and I truly love the daily dialogue that exists with syndicated viewers,” said Weinberg. “Endemol Shine has the international resources to bring proven formats to the U.S. marketplace and our team is currently developing a number of potential syndicated vehicles now.”