Ex-Hulu Chief Kelly Campbell Named Peacock President

Campbell will spearhead NBCU’s streaming businesses

Kelly Campbell
Courtesy of Hulu

As expected, former Hulu chief Kelly Campbell has landed at NBCUniversal, where she will serve as the president of Peacock.

Campbell, who left Hulu on Monday, effectively replaces Gidon Katz, who resigned as NBCU’s president of direct-to-consumer last week. She will be responsible for Peacock’s streaming business and will work closely with leadership across NBCUniversal television, film, news and sports on Peacock live and original programming.

“On the heels of Peacock’s success in its first year, we are thrilled to bring Kelly’s leadership and expertise to the team as we continue to accelerate Peacock’s vision and strategy,” said Matt Strauss, chairman of direct-to-consumer and international at NBCUniversal, to whom Campbell will report.

Campbell will join the Peacock leadership team starting in November and will be based in the Los Angeles area.

Campbell had been with Hulu for four years. She was named president in 2020.

During its most recent quarterly earnings, NBCU said Peacock has reached 54 million signups and 20 million monthly active accounts. The overall signup tally is up from the 42 million subscribers that the company reported its fledgling streaming service had reached by the end of March. That’s well ahead of targets, as Comcast had previously projected Peacock would have up to 35 million subscribers by the end of 2024.

It is not clear how many people are actually paying for one of the streaming platform’s two premium tiers, since NBCU does not break those out. The Wall Street Journal reported in May that the service has only 10 million paying subscribers. (An even more recent Bloomberg report earlier this month said Peacock has about 14 million monthly users, with about 3 million of those paying for the service.)