Why Facebook’s Meta-Morphosis Has Already Flopped | PRO Insight

Mark Zuckerberg’s pivot to the metaverse is showing signs of being a colossal business failure

facebook meta mark zuckerberg
Mark Zuckerberg's Meta avatar (Meta)

Not so long ago, in a galaxy not so far away, resident corporate alien Mark Zuckerberg read the room, didn’t like what he saw and bet the company (formerly known as Facebook) by going all-in on the nascent metaverse. Zuckerberg’s Meta move was a practical one, for sure. His rebranding play served as a convenient (if not utterly transparent) diversionary tactic – a distancing from the relentless beating Facebook was justifiably receiving from all corners for its missteps in social media.

But, not surprisingly, his Meta move was also an arrogant one. Zuck banked on his belief that he and his billions alone would guarantee success by convincing the world to follow him and his increasingly stagnant company into a new immersive world of social VR.