The last two months of the year may have enough hits to make up for box office that so far lags behind 2018’s by 6%
Despite a strong summer at the domestic box office that nearly matches last year’s, Hollywood has racked up $7.4 billion in ticket sales for 2019 — still 6.4% below the tally by August 25 of last year. That raises the pressure on Hollywood to gross at least $4 billion by year’s end to match last year’s record $11.88 billion total.
But with several of the most successful franchises due in theaters this fall — including “Maleficent: Mistress of Evil,” “Frozen 2,” “”Star Wars: The Rise of Skywalker” from Disney alone — 2019’s final third is showing some of the variety that made 2018 such a successful year.
“There’s highly anticipated titles in horror, family, blockbuster and prestige all over the calendar,” Exhibitor Relations analyst Jeff Bock told TheWrap. “So nearly every weekend there should be strong turnout from at least one major age demographic.”
Disney, which has dominated this year with a whopping 37% market share, looks to continue its domination with three major sequels in the last quarter, starting with October’s “Maleficent: Mistress of Evil,” the sequel to a live-action “Sleeping Beauty” retelling…
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