Fall TV Season So Far: NBC Scores Second Straight Weekly Ratings Win

NBC first in key demo while CBS leads in total viewership so far this premiere season

NBC walked away from Week 2 of premiere season with its second straight weekly ratings victory, taking first place in the 18-49 demographic most important to advertisers.

NBC topped CBS, ABC and Fox in the key demo, averaging a 2.76 rating in the demo for the week of Sept. 30, compared to second-place CBS, which averaged a 2.14. (ABC was a close third for the week with a 2.13, while Fox drew up the rear with a 1.7.)

Also read: Fall TV Premieres Week 3: How ‘Ironside,’ ‘Super Fun Night’ and Other New Shows’ Ratings Stacked Up

In total viewers, CBS held a commanding first place with an average 10 million total viewers, with NBC (8.6 million), ABC (7.4 million) and Fox (4.7 million) trailing behind.

NBC’s key demo victory for the week came despite the fact that its three premieres for the week — “Ironside,” “Welcome to the Family” and “Sean Saves the World,” premiered to tepid numbers, scoring a 1.4, 1.2 and 1.6, respectively.

Also read: Fall Premieres Week 2: How ‘S.H.I.E.L.D.,’ Michael J. Fox and Other New Shows’ Ratings Stacked Up

So far this premiere season, NBC leads with a 2.94 in the demo, ahead of second-place CBS, which has averaged a 2.19. CBS maintains the lead with 10.2 million.

Overall for the 2013 premiere season, total viewership is up slightly over last year, with 8.21 million versus 2012’s 8.16 million, while the ratings in the demo are down slightly, with 2.32 this year compared to 2.38 last year. The disparity might be due to the fact that the median viewer age for the networks has risen this year at 53.6, compared to 53 years old last year.