Alicia Mohr and Lauren Murray are partnering to launch LMA, a boutique lifestyle and brand PR firm.
Lauren Murray and Alicia Mohr, two lifestyle PR veterans from Fiji Water, are branching out on their own. The duo are opening a brand-focused lifestyle and event firm dubbed LMA, “A Like-Minded Agency.”
The two have been guiding the luxury water’s activations and integrations in to Hollywood’s event scene over the past six years. Key integrations include the Golden Globes, Emmys, SAG Awards, and several of the late autumn awards-contending film premieres.
Whenever you see a celebrity in a gown sipping a bottle of water through a permanent straw in the cap to protect make-up, that’s been these two.
Golden Globes chocolatier Lindt and Little Lamma (a children’s e-commerce brand founded by the late Adam West’s daughter) are amongst LMA clients at launch. Murray and Mohr first met while working at industry powerhouse PMK*BNC.
“We created LMA to support brands looking to penetrate the lifestyle and entertainment space effectively,” Murray told TheWrap.
“After working together for nearly a decade in both the agency and in-house corporate brand landscapes, Lauren and I are very excited to offer our clients a 360° approach to help them achieve their entertainment and lifestyle marketing goals,” Mohr added.
Working bi-coastally, Mohr will be based in New York with Murray in Los Angeles.
10 Stars Who Just Need an Emmy to EGOT, From Elton John to Stephen Sondheim (Photos)
The EGOT -- an acronym for Emmy, Grammy, Oscar, Tony -- is among the greatest and most elusive honors in entertainment. These stars are (or were) close to achieving it.
Henry Fonda, actor (1905-82) Grammy: Best Spoken Word Album, "Great Documents" (1977) Oscar: Best Actor, "On Golden Pond" (1981) Tony: Best Actor, "Mister Roberts" (1948); Best Actor, "Clarence Darrow" (1975)
Elton John, composer and musician (1947-) Grammy: Best Pop Performance by a Duo or Group, "That's What Friends Are For" (1986); Best Instrumental Composition, "Basque" (1991); Best Male Pop Vocal Performance, "Can You Feel the Love Tonight" (1994); Best Male Pop Vocal Performance, "Candle in the Wind" (1997); Best Show Album, "Aida" (2000) Oscar: Best Original Son, "Can You Feel the Love Tonight" from "The Lion King" (1994) Tony: Best Score, "Aida" (2000)
Oscar Hammerstein II, lyricist and producer (1895-1960) Grammy: Best Original Cast Album, "The Sound of Music" (1960) Oscar: Best Original Song, "The Last Time I Saw Paris" from "Lady Be Good" (1941); "It Might As Well Be Spring" from "State Fair" (1945) Tony: Three awards for "South Pacific" (1950); Best Musical, "The King and I" (1952); Best Musical, "The Sound of Music" (1960)
Stephen Sondheim, composer and lyricist (1930-) Grammy: Best Show Album, "Company" (1970); Best Show Album, "A Little Night Music" (1973); Song of the Year, "Send in the Clowns" (1975); Best Show Album, "Sweeney Todd" (1979); Best Show Album, "Sunday in the Park With George" (1984); Best Cast Show Album, "Into the Woods" (1988); Best Show Album, "Passion" (1994); Oscar: Best Original Song, "Sooner Or Later (I Always Get My Man)" from "Dick Tracy" (1990) Tony: Best Musical, "A Funny Thing Happened on the Way to the Forum," (1963); Best Score and Best Lyrics, "Company" (1971); Best Score, "Follies" (1972); Best Score, "A Little Night Music" (1973); Best Score, "Sweeney Todd" (1979); Best Score, "Into the Woods" (1988); Best Score, "Passion" (1994)
Alan Jay Lerner, lyricist and writer (1918-86) Grammy: Best Original Cast Album, "On a Clear Day" (1965) Oscar: Best Original Screenplay, "An American in Paris" (1951); Best Adapted Screenplay and Best Original Song, "Gigi" (1958) Tony: Best Musical, "My Fair Lady" (1957); Best Original Score, "Gigi" (1974)
Frank Loesser, composer (1910-69) Grammy: Best Cast Album, "How to Succeed..." (1961) Oscar: Best Song, "Baby, It's Cold Outside" from "Neptune's Daughter" (1949) Tony: Best Musical, "Guys and Dolls" (1951); Best Musical, "How to Succeed..." (1962)
Alan Menken, composer (1949-) Grammy: Best Recording for Children and Song for TV or Film, "The Little Mermaid" (1990); Best Recording for Children, Song for TV or Film, Instrumental for TV or Film, "Beauty and the Beast" (1992); Song of the Year, "A Whole New World," Best Recording for Children, Song for TV or Film, Instrumental for TV or Film, "Aladdin" (1993); Best Song for TV or Film, "Colors of the Wind" (1995); Best Song for Visual Medium, "I See the Light" (2011) Oscar: Best Score and Song, "The Little Mermaid" (1989); Best Score and Song, "Beauty and the Beast" (1991); Best Score and Song, "Aladdin" (1992); Best Score and Song, "Pocahontas" (1995) Tony: Best Score, "Newsies" (2012)
Jule Styne, composer and songwriter (1905-94) Grammy: Best Cast Album, "Funny Girl" (1964) Oscar: Best Song, "Three Coins in the Fountain" (1954) Tony: Best Musical and Best Score, "Hallelujah Baby" (1968)
Benj Pasek and Justin Paul, composers (both 1985 - ) Grammy: Best Musical Theater Album, "Dear Evan Hansen" (2018) Oscar: Best Original Song, "La La Land" (2017) Tony: Best Original Score, "Dear Evan Hansen" (2017)
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A select group of entertainers can round out their trophy cases with a competitive win from the Television Academy
The EGOT -- an acronym for Emmy, Grammy, Oscar, Tony -- is among the greatest and most elusive honors in entertainment. These stars are (or were) close to achieving it.
